3 ) will it build goodwill and better friendships 三、能否促進親善友誼?
Rotary advocates high ethical standards in all vocations , and helps build goodwill and peace in the world 宗旨是提供博愛的服務,鼓勵各行各業(yè)采納崇高的道德標準,并幫助建立世界的親善與和平。
Institutional advertising is designed either to present information about the advertiser ' s business or to create a good attitude ? build goodwill ? toward the organization 而廣告客戶在組織廣告中意圖是向受眾提供相關的信息,以便在公眾心目中塑造對本組織的友善度和向往。
Rotary is a worldwide organization of business and professional leaders that provides humanitarian service , encourages high ethical standards in all vocations , and helps build goodwill and peace in the world 扶輪是一個實業(yè)和專業(yè)領導人士的世界性組織,它提供了人道服務,并在所有職業(yè)里去鼓勵高倫理道德標準,更在世界中去協(xié)助增進親善與和平。
The purpose of public relations is to influence public opinion toward building goodwill and positive reputation for the organization , and well - executed public relations is a long - term activity that molds good relationships between an organization and its publics 對于組織為為了公共關系是影響公眾輿論對建立善意和積極的聲譽,并執(zhí)行良好的公共關系,是一項長期的活動,塑造良好的關系是一個組織與其公眾的。